Your Career
Are you a music artist who is ready to build a serious career and develop a professional team around your vision?
This guide is for artists who are considering signing to the Red Velvet Studios Artist Development/Management roster.
The Industry
Most managers are looking for artists who already have a successful career, existing income, and a business that is already worth managing.
They are usually looking for artists who are already established independent artists or artists who are already signed to a record label.
If you are still building your career, that does not mean you are not talented or not ready for support. It means you may need development before traditional management makes sense.
Established Artists
For many traditional managers, this is an artist who has something to manage.
An established independent artist has already built a business around their music. These artists are often considered commissionable, meaning their current level of success can financially support a traditional management relationship.
This is why many managers are willing to take them on. The artist has already built a career that a manager can help organize, expand, and grow.
- 100,000+ monthly listeners
- Significant streaming income
- Large engaged fan base
- Strong social media presence
- Touring opportunities
- Sold-out shows
- Merchandise revenue
- Brand partnerships
- Sync licensing opportunities
- Professional team already in place
- You've had success with independent releases in the past
Developing Artists
Most artists are not at the established artist stage yet.
You are a developing artist (just getting stared)
A developing artist or new artist may still be building their sound, music catalog, recordings, fan base, social media presence, content strategy, live performance experience, professional team, business knowledge, and systems.
This does not mean you are not ready for professional support. It means you need a different type of support.
We work with developing artists from the beginning and help them build the foundation needed to become established independent artists.
Some artists choose to remain independent. Others may eventually pursue major record label opportunities. Our goal is not simply to help you get signed. Our goal is to help you build a career strong enough that you have options.
- No team yet
- No sound yet
- No fans yet
- No brand yet
- No prior music industry success yet
What We Do
After you join our roster, we work with you on the areas needed to move your career forward.
Every artist is different, so the exact plan depends on your music, goals, budget, current stage, and what needs to be built first.
- Artist development and mentorship
- Career strategy and accountability
- Music production and recording
- Release planning
- Marketing consultation
- Content strategy
- Social media growth
- Photography and video
- Graphic design
- Advertising campaigns
- Building your professional team
- Live events and fan experiences through Red Velvet Presents
Your Commitment
This program is not for hobbyists.
We work with artists who are serious about building music into a real career and are prepared to take consistent action.
We are not a record label. We do not finance your career. You need your own budget for recording, content, marketing, performances, events, and professional services.
- You are based in Los Angeles
- You are serious about making music your career
- You are ready to move quickly and make decisions
- You are open to professional feedback
- You are consistent in writing, recording, rehearsing, performing, and creating content
- You are willing to invest in your own career
Consistency
Talent is only the starting point. Professional artists create routines.
We encourage our artists to build habits that support long-term growth.
- Perform monthly at showcases, concerts, and events
- Maintain regular rehearsal schedules
- Spend frequent time in the recording studio
- Create consistent content
- Build relationships with your audience
- Set goals and execute on them
The Partnership
Your artist career is a business.
You are the CEO. Your identity, music, vision, and creative direction come first.
Red Velvet Studios acts as the COO, helping build the strategy, systems, opportunities, and professional team around your vision.
Artists who sign with us enter a minimum one-year management relationship.
The Agreement
Before we begin working together, we schedule one in-person meeting.
During this meeting, we discuss your music, goals, current career stage, budget, expectations, and whether we are the right fit for each other.
After the meeting, you are expected to make a decision. If both sides agree to move forward, we may offer a formal management agreement.
Management commission is 20% of entertainment-related income, including streaming, music sales, merchandise, sync licensing, brand partnerships, and influencer opportunities.
Additional services like recording, production, marketing, content creation, event production, consulting, and other hands-on work may require separate fees which are paid by the artist.
Next Steps
If you are based in Los Angeles, serious about building your career, and prepared to invest in your growth, we invite you to schedule a meeting.
This meeting is the first step in determining whether Red Velvet Studios is the right partner for your career.