Message us telling us what type of Partner you would like to be and how you can team up with us to make this happen.
EVENT PARTNER REQUIREMENTS
Event partnerships are for people and brands who already have something of their own to bring — a product, company, or space.
Event Partners look like
• Brand or product owners
• Business or venue operators
• Creators wanting to showcase a product or service
• Individuals offering a home, pool, backyard, or storefront as a host space
• Brands looking to set up a booth/demonstration
We Provide:
All event planning, coordination, talent booking, and promotion through our brand and network. Lighting, video, or audio production crews — are already covered by our team.
You Provide:
A contribution — a product, space, or booth/demonstration that adds to the event experience.
EDUCATING. DEMOING. MARKETING & SELLING YOUR PRODUCT at our EVENTS
Types of Events we are developing in collaboration with our event partners include, but are not limited to...
Open Mic Nights
These events give emerging artists a supportive space to perform original songs or covers live. Performers are chosen through submissions or raffles and typically perform one song—solo with guitar/piano or over a backing track. Each event is fresh and unpredictable, offering chances to gain stage experience, test new material, build a fanbase, and connect with other creatives. This guide highlights top open mic spots in Los Angeles where you can shine.
Industry Networking Mixers
Networking-focused gatherings designed to connect people in the music, entertainment, and creative industries.
This type of event involves background music playing as people chat and connect over food and drinks.
Establishing friendships and relationships with people who have shared interests/professions.
Artist Showcases
Highlighting a curated list of solo performers giving short live performances usually 1-3 songs per artist.
These showcases emphasize raw talent, live vocals, and intimate performances.
Pass the Aux/Listening Event
These teractive gatherings where attendees share and play music by literally “passing the aux cord” or queueing up songs.
Artists get the chance to play their demos or released tracks in front of everyone, sparking real-time reactions and conversation.
These events create a collaborative, discovery-based atmosphere that highlights independent artists, allows unreleased songs to be tested, and builds stronger connections through shared music experiences.
College Student Events
College students partner with Red Velvet Studios to bring music industry culture directly onto their campus.
Together, we collaborate to launch a student-led organization that hosts events, workshops, and mixers using school spaces and facilities.
Students take the lead in shaping the vision, while we provide mentorship, resources, and connections to artists and industry professionals.
This partnership can include Red Velvet Studios coming to campus to speak, mentor, give interviews, or co-host events in collaboration with student organizations and brands.
By working side by side, the student builds leadership and community, while Red Velvet Studios helps bridge the gap between campus life and the real world professional music industry.
What's your pitch?
If you’re interested in collaborating with us, please email a short pitch to submissions@redvelvetstudio.com.
Your pitch should describe:
The role you’d like to play in partnering with us on our events
What you bring to the table — your brand, business, venue, or product
How your participation would create mutual value and enhance the event experience
Include links to your social media, website, or brand page, and any relevant details about what you do.
We’re not looking for event planners — we’re seeking established vendors, brands, and collaborators who already have something built and want to be part of our events.
Examples:
“I want to set up a booth to give out free samples of my energy drink brand and sell drinks at your event.”
“I own a local theatre and would like to host one of your events and receive a ticket share.”
“I own a local coffee shop and hosting your event here will increase my sales and foot traffic to my business.”
Event Sizes
Spaces should comfortably fit at least 50 people,
with an ideal upper limit of around 300 guests.
Examples of Brands/Products
Mobile apps/Tech (Music Tech), food & beverage, fashion & streetwear, beauty & skincare, wellness & fitness, creative brands & artists, accessories & jewelry, lifestyle. etc
Our Role
What We Will Do
We welcome different types of partners—here’s how we work together.
Creative Assets
Details
Our Role
Event planning & coordination
Capture high-quality photo and video content at the event
Share post-event content that highlights your brand’s involvement, showcases our partnership, and celebrates the success of what we created together.
Promote the event to our large audience and community
Provide sound system, microphones, and tech needs
Bring together the right mix of people for connection
Create buzz and excitement to drive strong attendance
Supply an MC/host to guide the event and engage the crowd
Ensure attendees have a memorable and enjoyable experience
Design custom flyers and graphics for the event
Provide your space (café, bar, restaurant, gallery, performance space, outdoor patio, etc.) to host events.
Exposure to new audiences, foot traffic, and association with music-centric gatherings.
Talent
We are directly connected to the music and entertainment community, with established contacts who can provide performers to entertain and put on live shows.
Being part of our events connects brands directly with LA’s creative scene — influencers, artists, and tastemakers who set trends. This exposure builds cultural credibility, sparks organic social buzz, and aligns the brand with authentic, creative experiences that drive long-term visibility and engagement.
Guest List
Creating a strong guest list is key to any successful event. We curate ours by inviting a mix of influencers, artists, entertainers, and LA’s cultural tastemakers — ensuring high energy, visibility, and the right crowd. This approach elevates the experience and maximizes exposure for our brand partners and collaborators.
We curate and invite LA’s top influencers, actors, entertainers, and cultural tastemakers to your event — the people who bring buzz. Their presence drives organic social posts, photos, and videos that amplify your brand across thousands of followers. This not only builds online visibility but also boosts your credibility, making your event feel exclusive, relevant, and culturally connected.
What does Partnership mean?
A true partnership means working together so both sides gain value.
It’s about creating opportunities that benefit everyone involved.
Part of the problem in LA is the
"pay to play" culture and the barriers to entry that make community
building difficult.
Types of Partnerships
Revenue Share & Ticket Sales – Instead of fixed costs, profits are shared fairly based on results and attendance.
Brand Booth/Table/Pop Up Shops - Provide demonstrations, samples, and sell your products at our event
Marketing & Promotion – Both partners gain exposure through co-branding, social media, and community reach.
Production & Experiences – We bring sound, talent, MCs, creative content, and promotion that elevate the event, while partners gain visibility and new customers.
Long-Term Collaboration – Each event strengthens the relationship, building momentum for future opportunities.
Partnership is NOT as simple as "looking for space for rent"
(such as peerspace).
Partnership is about combining resources, audiences, and creativity
so that both sides win.
Become an Events Partner
Your Role as an event partner
What You Will Do
We welcome different types of partners—here’s how we work together.
Type of Partner
What You Provide / What You Do
What You Gain / Your Role
Brand Sponsors
Funding events (full or partial) or contribute resources (equipment, staging, lighting, etc.)
Brand visibility (logos, signage, mentions), alignment with creative community
Food & Drink Vendors
Bring your food, beverages, or samples to share with attendees — from food trucks, energy drinks, and snack brands
Introduce your flavors to new audiences, drive sales, and associate your brand with live music culture
Giveaway / Raffle Prize Providers
Donate items, gift cards, prizes, free trials, coupons/vouchers, or experiences from your business to be used in event raffles or contests
Brand recognition in promotional materials, gratitude in front of audience
Venues & “Third Spaces”
Provide your space (bar, café, restaurant, gallery, creative space, outdoor patio, etc.) to host an event. Note: We aren't looking for spaces that require an up front rental fee — partnerships should be mutually beneficial and community-driven.
Exposure to new audiences, foot traffic, association with music-centric gatherings.
Music & Creative Tech Partners
Showcase instruments, microphones, apps, or music tech tools for musicians and creators
Visibility with a highly relevant creative audience, product adoption opportunities
Sponsored Content & Marketing
Become a sponsor in our event videos, with your brand integrated into creative content
Ongoing exposure through content, aligning your brand with music & culture. We will show case your products in photos/videos on our social media page to over 60K follwoers
Ticketed Events
Community Host – May host either free or ticketed events but doesn’t require any payment or revenue share — their support helps make the event possible.
Venue Partner – For paid or ticketed events, venues may take a share of ticket sales instead of an upfront rental fee, ensuring both sides benefit from the event’s success.
This model creates a mutually beneficial partnership: the event draws in new customers and visibility for the venue, while the venue gains from increased sales and exposure to a broader audience. There are no upfront fees — instead, profits are shared based on the event’s results.
Community Host
Individuals/Business that volunteer space (home, apartment, backyard, etc) to be able to be used for an event free of charge.
Helps the music community have a fun time and supports local artists.